Home Travel Business – Make Your Love Of Travel Into A Business

The diverse cultures and landscapes around the globe draw travelers to vacation in exotic spots worldwide every year. Experiencing these sights and sounds can be extremely expensive, especially in the current challenging economy. Finding discount travel opportunities can take copious amounts of research time and energy. However, some globe-trotters have found a way to travel widely and inexpensively while earning income with a home travel business. Individuals can strike out on their own in this endeavor or join established companies as associates. Another opportunity is to create a home based business in the travel industry using the resources of a multi-level marketing travel business.

Home travel businesses are usually based around the internet. Setting up a website that offers deals on travel, whether as an individual or with the help of an existing travel business, is the first step. This can be done using site-building companies, but the easiest way is to join multi-level marketing company that provides the website for you. Drawing people to the site through internet marketing strategies is the next key step. A website does you no good whatsoever if you never get people to visit it and book travel with you. To get people to your site, you may want to advertise on social networking sites or search engine sites. Information on internet marketing tips is available for free, for thousands of dollars, and everything in between online.

There are several types of home travel business opportunities. In one scenario, you act as a travel agent, booking specific trips for people who want to go on vacation. This can be done as an individual or by joining a larger company. This gives you constant contact with information about travel locations. Travel lovers get to plan vacations and book them all the time while they dream about and plant their own vacations. This is like the shop owner who loves a product so much, they decide to sell it so they can be around it all the time.

A second form of home travel business operations is where you become a part of a travel club business. In this method, you sell memberships to a travel club with their own website. People can easily access highly discounted travel opportunities and they book their vacation through that company. When a multi-level marketing approach is added to this type of business, you have the opportunity to sell not only the travel club membership but also the opportunity to work with the company.

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Highly Effective Digital Marketing Strategies

Would you like to learn some highly effective digital marketing strategies? But first of all, what is “digital marketing”? Some people believe it’s a different form of internet marketing, but in truth, it’s actually the same thing. These days people come up with all different kinds of terms to re-describe the same thing. Digital marketing is the same thing – people are just trying to profit off of a different wording of the same topic.

I’m sure you’ve probably also heard the terms: “inbound marketing”, “influencer marketing”, “outbound marketing”, and etc. But all of those are the same concepts of internet marketing strategies that have been already tested and proven to work. These people are just now figuring this stuff out. So digital marketing is just internet marketing. And also, some people get it confused with eBook marketing.

If you’ve ever heard of someone say “digital download”, that means that a product will be available for you to download immediately after you order. This is called a “digital product”. This is not digital marketing in its full form. Digital marketing is just a familiar term that people interchangeably use to describe tactics for promoting your products on the internet. With that out of the way, would you finally like to learn some highly effective digital marketing strategies?

I want to go over a few concepts that will allow you to soar past your competitors and get you the increased traffic, sales, and profits that you are looking for. These tactics are easy to use and implement, and are simple ways that you can improve everything that you’re doing within a short period of time. Let’s take a look at the first strategy that you can use to improve your digital marketing efforts:

1) Guest blog posts

It doesn’t matter what industry or niche that you operate in. With guest blog posts, you can stand out and position yourself as the “go to person” in your niche for whatever you do. You will stand out as the authority and the expert that people will instantly think of whenever your line of work comes to mind. This is essential to know, because credibility is everything online, and standing out as the obvious expert is a crucial step in gaining more new sales.

So I guess you’re wondering what guest blog posts are huh? It’s okay if you don’t know. A guest blog post is simply a lengthy and informative blog post about something that you’re knowledgeable about. The blog that you submit your guest blog post to should be in your niche, and shouldn’t be a rival competitor of yours. Do you know why this is such a highly effective strategy?

Usually high traffic and famous blogs in your niche will have a high readership. This means TONS of free promotion for you and your website – should your information be good – and should the blog owner request that you send more blog posts. If you can get a partnership where the blog owers wants to exclusively collaborate with you because you offer great content, this could be an endless supply of free traffic for you.

Plus, you have to think about the syndication that this will get you also on social media. The more blogs you post on, and the awesome job that you do, the more your reputation will increase, and the more you will become an expert on your subject. Soon people will be coming to you, looking for more of your great information that they can use in their lives. Here’s another highly effective digital marketing strategy that you can do:

2) Viral eBook marketing

Viral eBook marketing can do wonders for your website traffic and your business. Imagine writing a free eBook about a topic in your niche, and having it available for download on your website. You can put your website link(s) all over it, and tell the readers that they can offer it for free on their website (as a form of free content), and that they should pass it around to their friends and colleagues.

This can be an amazing free traffic tool for you. The more people who download it will have the ability to use it for themselves, offer it for free, and recommend it to others. Soon with enough people downloading your free eBook, it can take off on its own and be a major traffic tool for you without you doing a thing. As long as the content is good and it benefits people, offer it on your website and let it do its thing.

You will want to include your homepage link inside of it, your affiliate program link, a link to your blog or articles page, and a link to a page that has your products or services on it. That way while people are reading through your book, they will have the chance to click through to your site multiple times and potentially sign up for one of your offers. This can be a big deal.

Not only that, you can submit it to the free eBook directories. eBook directories store your eBook for people to read, download, and use for promotional content on their site. Plus on some eBook directories, they require a direct link – thus giving you a high quality and relevant backlink to your site. This is digital marketing 101, and once you put it into use, you’ll see how well it can work for your business.

These are 2 highly effective digital marketing strategies that you can use to improve your traffic, sales and profits right away. There are many more techniques that you can use to boost your sales for your website, but these 2 alone can put you over and above your competitors. The biggest thing to understand is that it takes repetitive efforts, and daily work to make any digital marketing strategy work. You don’t get results and make money if you’re lazy. So keep that in mind.

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Making Money With Your Property Investment Remodeling

Remodeling an investment property and then selling it on is a very common strategy nowadays and one that has attracted a lot of investors. Some will remodel and sell immediately, but others will remodel and hold the property for a couple of years after having installed tenants.

The term “you make money when you buy” is well known because when involved in property investing it is advantageous to buy the property at the cheapest possible price. This attitude does upset some sellers, but on the other hand there are hundreds of sellers who ‘need’ or ‘want’ to quit a property very quickly and a cashed up investor is just the person they need to help them out of their predicament.

The question then is, “where do you find such properties?”

There are hundreds of properties that come on the market every year where the owner is prepared to sell below market value. Of course there are circumstances that cause this situation and they range from:

· A job transfer

· A marriage break up

· An estate

· A financial crisis

· Plus other forced situations

When these situations occur the owner is more than happy to sell below market value because it suits their situation to do so and they are prepared (sometimes happily other times not) to wear the cost of the lower sale price.

Renovating.

If you are buying the property to renovate then you are well in advance if you can knock say 15% off the market value at the time of purchase.

Say you bought a property for $170,000 and it was worth $200,000, you spend $45,000 on a quality renovation which takes 3 months, and you sell it for $295,000, you have made a handsome profit – $80,000 less costs of sale and purchase.

On the other hand if you paid the full price of $200,000 and did the property renovating at $45,000 and sold for $295,000 you have only made $45,000 less buying and selling and costs, making a lot less for your work.

Making money from remodeling investment properties.

Now you see how you can make a profit from one job.

Here is a process that you could consider to make serious money from your property investment remodelling on a full-time basis if you have sufficient capital behind you.

1. Go to contract on property #1 on a 60 day contract and get busy doing your remodelling plans.

2. Settle the property and take 3 months to do the renovation job.

3. When you have settled #1 property, go to contract on the #2 property for a 90 day settlement and get those remodelling plans drawn up.

4. Complete and sell #1 property then go to contract on property #3 on a 90 day contract.

You can see how rolling over the contracts and allowing the time in between contracts you can do 3-4 renovations a year with a satisfactory profit each time.

If rehabbing properties is your thing and you really enjoy it then you most probably will look at doing several a year and live off the income as well. Many a property investor has left their day job and gone into full-time property investing using this strategy.

Remember to always err on the side of caution, do thorough checks before buying, when writing up your materials checklists and at all times during the process. Ensure that your contractors are registered and insured for their work. Keep a buffer up your sleeve as not all renovations go as projected and you may need some extra money for unforeseen expenses to complete the job. Otherwise, enjoy the experience of remodeling an investment property.

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Dealing With a Travel Agency for Your Trip

When you are going on a trip to attend conferences or to have fun like going to a safari, it starts with searching for travel packages online or getting help from a travel agency. However, before deciding, you must know what you can expect from an online agency to find out the best way to match your needs. The level of service you need would depend on your personal preferences as well as the requirements of your trip.

There are lots of options available whether you choose self-service wherein you can do the searching and booking by yourself, or full-service travel agency that would take care of everything on your behalf – accommodation, meal plans, sites to visit, etc. Depending on the type of trip you will have, there are also different choices you may consider. Some travel agencies only offer packages and others offer a la carte travel services, where you can pick items and pay for each separately.

Expectations on Online Travel Agencies

There are also expectations that are common to every online travel agency. It has something to do with the affordability and quality of the services as well as the level of service offered. When going on tours, the travel expert must meet these expectations before choosing them as your travel plan partner.

Variety of Packages and Destinations

It is not important what specialty the agency have – from niche travel, such as unusual destinations or cruises, to full-service travel. Regardless of what they sell, you need a travel agency that offers options. If you think that the first option you find has the best value, you have no way of verifying that unless there are other options available for you to compare. A reliable self-service or full-service online travel agency provides comparison information to help you decide.

Offers Same Types of Travel from Different Providers

An example of this is when you choose among available flights between two airlines for the same flight leg. An online travel agency cannot be considered as such if they represent only one brand, and if so, customers have no way of determining whether the products or services they offer are valuable or useless. If you can choose among several providers, it means the travel company updates their website with the best options and prices available.

Price Competitiveness

When going on a tour, such as the safaris, some travel companies charge fees to their customers in order to offset their expenses, but those fees should be fair. The rates for the travel services indicated online must be simply what you need to pay if you decide to directly deal with the provider. You should actually pay less for a package plan with other services.

Make You an Instant VIP

Sometimes, it is just hard to get a reservation in some restaurants, and a good travel agency can get that for you. They can even provide you private guides, access to exclusive exhibits, and cheaper premium airfares.

Service-Level Guarantee

This will ensure that you will be treated in a polite manner and you will get what you pay for. They can also take care of little details such as a car hire to make sure that you will not be ripped off. They should also provide you with an assurance that no probable action on their end or the service provider will disrupt your travel.

Possibly the best thing about going online when looking for a travel agency is that you can see customer reviews. You can read their comments about their experiences on the tour, even things such as their transportation from the airport to the hotel and other destinations. You can expect a lot of things from an online travel agency, but if they have these qualities, it guarantees that you will have the best deals.

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The Basics of Small Business Branding

You own a small business and you’re doing well but recently you have noticed that your competitors have a slight edge on you. Wondering why? Chances are, it has nothing to do with your product or price – it’s the simple fact that they are more memorable than you. There are two ways that you can increase your memorability. The first is through advertising and marketing and the second is through small business branding and brand strategy. To learn more, continue reading this article. Today, we will discuss the branding basics and give you some need-to-know branding tips.

Before we discuss branding tips, let’s begin by discussing a simple question: what is branding? Think about small business branding as a definition of what the clients think your business is about. With a good brand strategy, you can easily differentiate your services or products from those of your competitors, giving you the leading edge. To clarify, let’s use a brief example. You wake up late one morning and if you don’t leave soon you will be late for work. You don’t have time to make your own breakfast but you do have time to stop for a quick drive through bite. As you are thinking about where to go, you suddenly hear “Badabababa I’m lovin it” play in your mind. Where do you head? Towards the golden arches!

Why did you choose McDonalds? You may think that it is because their food tastes great (and that can definitely be part of it), but doesn’t most fast food taste good? Most people do not realize that many of the decisions they make are based on branding. McDonalds has developed a great tag line that sticks in our heads. On top of that, anyone over the age of 3 knows what the golden arches represent. Small business branding, or the combination of a good tag line and a memorable logo, play a significant role in the success that McDonalds has seen in the past decade. By creating a strong brand strategy and developing your own tagline and logo, you too can see your business expand by making it memorable to your clients.

Let’s cover some cool branding tips to help you build a magnetic brand. First of all, there are many things that you can do to increase the successfulness of your logo and tagline. However, of all the branding tips available, there is one that stands out as the most important; small business branding alone is not enough. Once you have developed a brand strategy, logo, and tagline, you must follow through on your promises. If your tagline is “I’m lovin it”, you better keep customers loving it. You can do this through brand management. Brand management involves a great deal of things, each of which is designed to keep your customers happy and keep them remembering your brand in a positive light. Brand management can include things such as manufacturing a high quality product, keeping your prices reasonable, and providing high quality customer service.

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Business Branding for Success

Every successful entrepreneur and business has a BRAND, The one thing you must have if you want to be successful is Branding that is consistent with you and your business.

Branding separates you from your competition and gives you credibility. It’s what makes people want to tell other people about you, and makes them want to invest and buy from you again and again. Without branding businesses cannot survive.

Your Visibility is more important than your ability. It is important to be visible. To increase your visibility Branding is important to the recognition of your business. People need to know who you are, remember you, prefer to buy from you and refer other people to you. See the following and you should aim for Brand Insistence and Brand Advocacy.

a. Brand Awareness – they know your name

b. Brand preference – prefer to use you when possible

c. Brand insistence – will only buy your product or service

d. Brand advocacy – they tell other people about you

Develop a strong Logo and a Slogan for your business using something that is memorable so people will remember the name.

It’s important to control your Brand. A lack of brand control is like having no-one at the steering wheel when driving, you need to control it.

1) Your Brand is whatever people’s first impression is of you.

2) It should be consistent

3) It should be congruent – everything in your business should be in line with your Brand

4) It creates loyal clients

5) It should make the clients feel they are getting value

6) It should invoke an emotional experience

7) It should be something people can relate to

Points your want you need to consider when Branding

a. Profitability – will it help you become profitable

b. Marketability – is it something you can Market

c. Credibility – is it Credible

d. Visability – how will you make it visible

e. Invisability – you need to ensure you stand out and you are not invisible

f. Instability – does it invoke stability

For long term Brand Equity consider the following:

1. The money required to Brand yourself

2. How to Brand yourself

3. What to Brand

4. Is it consistent and congruent with you and your business

5. When you look in the mirror is it something you can relate to

Considerations:

Personal Branding (remember it is a representation of yourself)
Brand Association (Brand your business so it is congruent with your personal Branding)
Brand Innovation (is it different and innovative)
Brand Credibility (is it credible so it is perceived as positive by your prospects)
Branding is difficult to do
Each time a client buys or invests in you, you have correctly Branded yourself
Branding is a Creative Art
Branding requires presentation, persuasive selling and negotiation
When a person is Branded they create their own mark
Analyzing your prospective clients motivation to buy is key to building your Brand
Branding by message control – Be sure that you control the message you are putting out.

Reasons people will buy from you.

1. They have a problem you can solve for them

2. They have a problem or need but are not sure if it can be solved

(Brand to convince them that you are the authority – not just an expert)

3. The person has zero need for your product or service but you convince them they need it

4. People will buy from you to alleviate dissatisfaction with another product or service

5. You promote your product or service to whatever they currently have – this is Brand positioning

6. You overcome their fear of change and persuade them to step outside of their comfort zone – having a Brand gives them peace of mind

7. You Brand yourself as a natural extension to their lives. A compliment rather than a disruptive change.

Basic Rules:

1. The customer is always right

2. When in doubt refer back to number 1

There is a difference between needs and wants

There are 5 basic fears preventing people from taking action. A Branded individual, product or service can overcome these.

a. Fear

b. Procrastination or lack of focus

c. Lack of Education

d. Time Management

e. Accountability

Successful businesses talk about what they “can” do for the client, the average business talks about what “it is” they can do for the client. Brand to the WIFM formula and take care of the SO WHAT.

People will buy the brand rather than the product. Your reputation is linked directly to your Brand.

i.e Labeled Handbags, Clothing, Shoes, Coffee shops, Restaurants and more.

People do business with you not because you have the best product but because they like and trust you. This is something you cannot buy.

People don’t buy car insurance they buy security. Branding gives people a sense of security.

It’s important to understand the primary and secondary influences.

a. Primary – reasons they buy without thinking

b. Secondary – these are excuses and reasons people rationalize why they shouldn’t buy

All buying decisions are emotional, rarely logical. People will invest logically but buy emotionally. Your Branding needs to set up the framework to match this.

You need to understand the left versus the right brain decision making. Left brains think rationally, numbers etc. the right brain person thinks artistically and creatively (45% left brained, 45% right brained and 10% both) Build your Brand so it appeals to both left and right brained people – it will be your key to success.

Find the emotional red button that would make people buy your product or service and build your Brand around it. The best way to do this is to create surveys so you are asking your prospective customer directly.

6 Ways to Brand yourself.

1. Achievement

2. Association

3. Authoring a book

4. Reciprocation

5. 3rd Party recognition

6. Charitable donation

Always under promise and over deliver

Launch then link all elements of your business and any other businesses you have to that Brand. There should be congruency throughout your business so everything relates to everything else.

In other words your signage, websites, stationery, business cards and everything in your business should reflect your logo and slogan and have the same colors and text so they are uniform and people will remember you. It is best NOT to use your name.

Appearance is also a key element, you should dress according to the type of business you are in, and the type of image you wish to portray. Remember your appearance reflects your business, so dress accordingly in congruence with your business.

Using Hotmail, Gmail and other similar generic email addresses does not give status to your business, Use email addresses that reflect your business, preferably the same email address as your website. Before using your first name in email addresses consider that first names in email addresses tend to indicate a small company. If you are looking to appear as a big company use something more corporate.

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Details About Working With an Online Travel Agency

When you are looking to book your next vacation or your next business trip, you may be considering using an online travel agency. Before you decide to do so, however, you should be aware of what to expect from an online travel agency so you can determine how best to match that to your own unique needs. There are several different levels of service in which to classify online travel agencies, the level you need depends on your trip requirements as well as your personal travel and leisure preferences or desires.

Quite simply, you should be able to find an online travel agency that can fulfill any expectation you may have. Whether you prefer self-service travel plans where you do all of your own searching and booking, or a full-service online agency that handles every detail on your behalf, there are many options available. Depending on the type of travel you will be undertaking, there are also various options that you can consider among online travel agencies. Some specialize only in travel packages, while others offer a la carte menus of travel services for you to pick and choose.

There are several expectations, however, that are universal to all online travel agencies. These have to do with the minimum level of service provided and the quality and competitiveness of the types of travel being sold. It is best to qualify the online travel agency on all of these expectations before you choose to enter into partnership with them for the travel you are seeking to plan.

The first universal expectation that you should have for your online travel agency is having a variety of destinations and packages available to choose from. It does not matter what specialty the agency might have, from full-service travel to niche travel such as cruises or unusual destinations. No matter what is being sold, you always want to partner with an agency that provides options. While the first option you see may very well end up being the best choice or the best value, you will have no means of determining that unless other options are available for comparison. Good self-service travel sites will readily offer you comparison information. Full-service online travel agencies should compile that same information and present it to you when you are in the process of making a decision.

The second universal expectation you should have when using an online travel agency is that they offer the same basic types of vacations from more than one carrier or provider. For example, you can choose between two major airlines for the same New York-to-Miami flight leg of your trip. If an online travel agency represents only one brand, they are not truly a travel agency; instead, they are a representative of that brand. If only one brand were offered, customers would have no means of evaluating whether the services and products offered were of value or were worthless. Having a number of providers to choose from when selecting hotel or airfare or cruise line shows that the travel agency is actively updating its site with the best prices and options currently available.

The third universal expectation that you should have for your online travel agency is price competitiveness. Although travel agencies sometimes charge fees to travelers in order to off-set their cost of doing business, those fees must be fair. The charges for the actual travel services you see published through online travel agencies should be no more than what you would pay if you went directly through the provider, and, in fact, less if bundled with other services.

The final universal expectation that you should have for your online travel agency is a service-level guarantee that ensures you get what you pay for and are treated in a courteous and appropriate manner. Online travel agencies should also offer some form of a guarantee for your purchases that no foreseeable action on their part or the part of the service provider will interrupt your travel. They cannot warrant against freak or random occurrences, but they can ensure that their own offerings are solid before offered.

Perhaps the best thing about using an online agency is the availability of customer reviews and feedback you can read before making a final purchase. Another nice convenience, for repeat customers, is the ability to create your own customer profile that allows you to save certain options in your preferences that will streamline future vacation planning. You can save time and hassle by storing any corporate or membership discount numbers, frequent flyer numbers and other pertinent information on your customer profile.

The expectations you hold for the online travel agency you select as a partner may be varied. If they can uphold these four basic standards of quality, you can be assured that you are getting sound representation and the best deals available.

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Health Fitness Tips That Help You Stay in Shape

One of the biggest competitions of today is staying fit. It seems like people nowadays want to lose weight instantly as if there is no tomorrow or it is as if it is a passport for the general population. Losing weight and staying fit is never easy. Following health fitness tips requires a lot of behavioral changes to be able to attain the desired fitness. With modern technology and medications, weight loss treatments have sprouted everywhere like grass and weeds in a garden. Due to its high demand, statistics show that up to 40 to 50 billion US dollars are spent annually for weight loss alone. Together with unproven medications containing dangerous components, health fitness tips have also swarmed the Internet, for determined followers to turn to. They either have to take in the pill or follow a lenient lifestyle modification.

The main factors that help one lose weight are diet and lifestyle. Diet, more than anything, dictates the shape of one’s figure. With today’s rampant fast food chains, food may just be as sinful as it can be. Some simple tips on diet may help with a few instructions. What ought to be eliminated initially on one’s diet is red meat. Red meat is hard to resist as they come in different displays such as mouth-watering burgers and the like but risks of certain health conditions are linked to consumption of red meat. Since red meat is high in purine, daily consumption of red meat can lead to gout. Red meat is also high on fats, which may eventually help in faulty weight gain. Instead, eat fish meat, chicken or turkey meat. Health Fitness tips also recommends eating baked, grilled, broiled or boiled foods instead of fried ones. Eating fresh fruits and vegetables are also in the list of Health Fitness tips. Only be sure that the dressing is not high on caloric count otherwise, the healthy green is pointless.

Health fitness tips also point to lifestyle modification. Diet always come hand in hand with exercise to obtain maximum effect of fitness. Exercise comes in a very broad range personalized for different body mass indexes but the main point in exercise is to slowly increase the workload as time progresses. Health fitness tip number one on exercise is to stretch first before the workout. Strenuous exercise can produce too much lactic acid in the muscles, which will then cause muscular pains. Another health fitness tip on exercise is to prevent doing the same exercise over and over. Eventually, when the body adjusts to the activity, it is recommended to increase or change the exercise regimen to explore different ways of maximizing body potential.

Health fitness tips also recommend that vices should be stopped. Smoking predisposes one to vascular conditions such as arteriosclerosis and heart diseases. Alcohol consumption need not be eliminated but should be limited to 30 jiggers a day only. Alcohol still has health benefits such as vasodilation. These are just some of what Health fitness tips recommend.

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